It has been a very sad year for music lovers everywhere. When the COVID-19 Pandemic broke out at the end of February, there was still hope for our beloved festivals to at a minimum, come back by October or November. Unfortunately, The current state of music festivals during the pandemic is not looking good. Major promoters like Insomniac Events & Goldenvoice pushed their flagship music experiences to Fall dates. This gave a lot of us hope that things would hopefully return to normal. But then a deafening blow was announced on Sunday, August 2nd.
It was announced that EDC Las Vegas, one of EDM’s largest & most influential festivals, was postponed for the entirety of 2020. But Insomniac isn’t the only one to feel the burn. Voodoo Music & Arts Festival has been postponed as well as other major festivals such as Lightning in a Bottle, Ultra & plenty more.
Other Genres are Hurting too!
The other section of the festival space that’s been hit hard is hip-hop. Rolling Loud was postponed until early 2021, following them is Essence & Dreamville.
It’s easy to say that COVID-19 has wreaked havoc on our community. There are plenty of other festivals & venue-based events that are struggling. It would take hours to list it all. As we dive deeper into this pandemic hell-scape, less & less hope is coming our way.
Is early 2021 TOO early?
In a recent Panel by The New York Times, bioethicist Zeke Emanuel discusses a plan outlined to reopen the economy. In his plan, he states that “Restarting the economy has to be done in stages…Larger gatherings — conferences, concerts, sporting events — when people say they’re going to reschedule this conference or graduation event for October 2020, I have no idea how they think that’s a plausible possibility. I think those things will be the last to return. Realistically we’re talking fall 2021 at the earliest.”
Fall of 2021?! Are you kidding me? It’s going to be a tough year for festival-goers everywhere. The future isn’t all bleak though. Many artists from around the world have begun hosting live, online performances to fill the gap for those itching to dance their hearts out.
Live Concerts Everywhere!
Even though music venues are taking huge financial hits because of the pandemic, artists are trying their best to continue to connect with fans in unparalleled ways.
Apple & TikTok recently hosted live events on their platforms. On August 6th, Apple hosted a listening party for Victoria Monét’s new project Jaguar. Listeners were able to chat with Monét & learn more about the project.
On August 7th, TikTok had their virtual event LIVE on their platform. The Weeknd Experience was a first of its kind immersive event hosted on TikTok’s official account.
These two examples are just a couple of amazing innovations for virtual concert-going. As this pandemic continues, we can expect even more of these events to occur. Whether that be through new platforms, paywalls, or even freemium events. We at Artist Republik are looking forward to seeing what the future holds.
The Future is Still Bright!
Although the current state of music festivals during the pandemic is bleak, there is still hope for a bright future in the music industry. It takes hard-working, innovative minds to freshen up the current state of the world & that isn’t just limited to other industries. Music has, and always will be an escape from our reality. The current world events will not always last & we can assure you that the music industry will come out better than ever.
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