Music Industry Monday
You’ve got a song, you’re ready to distribute, & everything seems to be going as planned. But then you realize that you need to figure out WHEN to drop your song. Do you do it on a Friday? Monday? What is the BEST course of action when trying to determine when to release that music? You may have a lot of questions regarding this matter, but it’s much simpler than you might think. This week, I am going to be walking you through how to drop your music.
How do I do it?
Of course, we have plenty of articles detailing how to release your music through Artist Republik. We highly suggest taking a look at our Distribution Hub where you can release your music for as cheap as $5 a song. BUT if you decide that you don’t want to release through us, we completely understand. There are plenty of other avenues to distribute your music, all that it takes is finding the right one for you.
The REAL question:
What day & time should I be releasing music?
Keep in mind, this is all a matter of opinion. In a creative industry such as music, there are no true right and wrong answers. Only suggestions from experience. Some of the first things that I do when trying to figure out when is a good time to release music is this:
- Figure out a day & time that reflects the song/album
- Research when big-name artists in your genre are going to be releasing music
- Know your audience & their listening patterns
- Check your bank account & make a budget
- Understand that you’re not alone
The first item on that list is most important. Does your song/album have any significance with a day or time? If the answer is no, keep moving on to the next section. If the answer is yes, it’s time to buckle down and make sure that you get this release ready for that day.
Let’s say that your album has significance for November 22nd at 5:00 pm. You are going to want to make sure that the song is uploaded to the distribution system AT LEAST 3 weeks before that date. That means having everything ready from your audio file to your artwork and everything in between. The more time that you have between uploading & release day, the better. You don’t want the distributor to take it’s time & have your song upload AFTER the intended date. That would be no Bueno.
Another item to consider is if anyone else is planning to release something on the same day as you. Imagine this, you’re an up and coming artist with a decent following. You want to release that song on November 22nd but then you catch wind of Drake releasing an album on that very same day. If you and Drake make the same kind of music, I am willing to bet that Drake’s album is going to take all of the steam out of your release. No one will be listening to your album on that day simply because Drake released his instead.
It’s an unfortunate event that takes place quite frequently with artists these days. It doesn’t matter how good your music is, if someone with more clout and traction than you releases a song they will be getting all of the plays and your release will be lost in the static.
Know Your Audience
What maybe even more important than the last point is knowing your audience. Let’s say November 22nd is still the day you’re releasing. You’ve done your research and you’re the only guy releasing a big project on that day. Now it’s time to understand your audience and their listening habits.
What do I mean by that? Well, if 90% of your fan-base is from the United States and they listen to music between the hours of 3 pm & 7 pm, you’re going to want to find a time in between those two periods that compliments your audience’s listening habits.
It would be a fruitless effort to try and release a song at 2 am when everyone is asleep. The same idea rings true if your audience rarely listens at 10 am or 9 pm.
Any artist needs to have a detailed understanding of their audience so that you can quickly and easily determine the best days and times to post your music for max consumption.
Budget, Budget, Budget
That’s right, you didn’t think you’d get away that easy, did you? Money is a very important asset to have when releasing your music. You want to make sure that you are allocating enough to reach your current audience and then some.
We’ve talked about this plenty of times before but when it comes to your cash and your music you are going to want to put that money into several different baskets to ensure that your music can be heard from all angles. Here are a few places you can look at:
- Blog Placements
- Social Advertising (Facebook / Instagram / Twitter)
- The list goes on
Promoting your music is all part of the process. There are no artists in history that blew up without a little bit of money behind the marketing.
You’re Not Alone
If you are reading this, chances are you are not the only one trying to figure it all out. There are hundreds of people just like you looking to up their game and become better every day. The more research that you do, the better. But we are here to help!
Music Industry Monday
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