Analytics is a term that many people associate with marketing. In the music industry, analytics serve many purposes. For an artist, they are the measurable units of data that can tell you how well you are performing online. In most cases, artists only need to view the basic analytics behind their streams. If you have distributed to Spotify or Apple Music, you should have the ability to see all of your streaming data in one place. Both platforms offer a mobile app along with web-based platforms to help you get the most from your data.
Did you download the apps yet? If not, take a few minutes to get yourself accommodated with some of the terminology associated with streaming analytics.
Your audience’s age, gender, & location. You can use this metric to help define your target audience.
The total number of streams accumulated over time.
The grand total of UNIQUE listeners.
The total number of times that your track was played on one of Apple’s radio stations
Spotify for Artists
Now with Spotify & Apple Music, there aren’t a lot of big changes between the platforms. But there are enough to make note of! To help you navigate through the dashboard, check out the graphic below:
Spotify is segmented into several sections. Each one gives you a detailed breakdown of your analytics.
This section gives you an idea of who is listening to your music & provides you with information regarding:
- Similar Artists
- Live Listeners
This section shows you those lucrative streaming analytics & gives you an idea of track performance. The songs that you see are organized by the number of streams that they receive. For each track you’ll be able to see the following:
- First Release
If you have a song added to a Spotify playlist, you’ll be able to track data on those playlists here. This section shows:
- Date Added
Apple Music for Artists
Apple’s analytics platform is less intensive than Spotify, but it is still a great resource to see who is listening through Apple’s site. It is also broken down into specific sections as follows.
This section gives a general overview of all your music across the board. It breaks down the following:
- Total Plays
- Radio Spins
- Song Purchases
- Album Purchases
This section has a variety of line graphs that show trends in your music over time!
From here you’ll be able to see where people are listening!
Analytics are Important!
If you are releasing music & you want to make a meaningful impact on your career, streaming analytics are a great place to start. You’ll be able to get insights into how your music is being streamed & make decisions on how to market your music in the future. Both Spotify & Apple Music are amazing places to start when diving into your analytics. If you have any questions about these topics, please feel free to reach out to the team at Artist Republik. We would love to help you out in further understanding this topic!
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