With so many voices present in today’s ever-evolving digital landscape, it can be challenging for artists to connect with their fans and cut through the noise. Social media can be a breeding ground for negativity, but it can also be a great tool to reach out to fans and create lasting connections and loyalty. Fans want to know what their favorite artists are doing and how they create, and artists, in turn, want to connect with the people who have been influenced by their music. Artists who want to start building a solid fan engagement strategy should focus on these fan engagement best practices to engage with their fans and create relationships that will make a positive impact.
Allow For Authenticity:
In 2021, what fans are looking for most from their favorite artists is authenticity. Fans want to connect with a real person, not a brand, and artists recognize the importance of shedding the facade that everything is perfectly curated. Fans who prioritize authentic relationships with their favorite artists are more likely to stay loyal beyond the enjoyment of their music because they know they can always count on those artists to share their genuine selves with their fans. Don’t be afraid to post an off-day to your feed – fans look to artists for encouragement, inspiration, and understanding, and they will see themselves in your honesty.
Invest in Your Current Fanbase:
Sometimes artists can get too focused on drawing in new fans and let engaging with their existing fanbase fall to the wayside. Don’t make that mistake! Instead, ask yourself who your current fanbase consists of and what you can offer them that they would enjoy. They have invested in your music; now invest in them! Whether it’s through giving an inside look into the creative process, creating merch, or simply going live on Instagram to talk face to face, your fans will appreciate you making an effort to thank them for their support, and they will feel seen and valued.
Make It Personal:
Not only do fans want to see the authentic lives of their favorite artists, they also want to feel like the artist is engaging with them personally. Obviously, artists can’t have individual conversations with each of their fans, but there are ways to show your fans that they matter to you. Many artists have hopped on the trend of texting their fans, and artists are also starting to engage fans through more exclusive online fan clubs, where they can share behind-the-scenes content, personal posts, or host livestreams. Even through a screen, there are so many ways to make fans feel close.
It can be hard to know where to start when thinking about strategies, but with these fan engagement best practices, it’s hard to go wrong. Investing in your fanbase with authenticity and personal connections will allow your fans to support you on a deeper level, and you’ll be able to make a positive impact in their lives.
With the Band is a fan engagement platform based out of Nashville, Tenn. that helps fans and artists feel a part of something bigger than themselves. We have created many projects for artists such as the Jonas Brothers and Kacey Musgraves. At our company, fans can connect with one another and engage with the artists they admire. Follow us at @withthebandvip on Instagram and Twitter!